Everything in writing
Scope, timeline and cost are agreed in writing before work starts — and honoured.
process
How we take projects from idea to launch
Six stages, clearly defined, with no surprises in scope, cost or timeline. Here’s exactly what happens at each step — and what you can expect from us along the way.
one connected workflow
Conversation first. Confident launch next.
Each stage creates the clarity needed for the next, so decisions stay visible and the final product reflects both user needs and business priorities.
Start with a free consultation
week 1
Discovery
Every project starts with a conversation, not a quote. We dig into what your business does, who your customers are, what's working today and what isn't. You get honest input on scope and priorities — and we both find out whether we're the right fit.
What you can expect: A kickoff call, a short questionnaire, and a written summary of goals and success criteria.
requirements & strategy
Planning
We turn discovery into a concrete plan: page structure, features, integrations, content responsibilities, SEO keyword targets and the technology stack that fits your budget and growth plans. No surprises later — the plan is the contract for what gets built.
What you can expect: A project plan with sitemap, feature list, timeline, milestones and a fixed scope.
ui/ux
Design
We design mobile-first layouts around your content and conversion goals — clear hierarchy, strong calls to action and a visual identity that fits your brand. You review real screens, give feedback in plain language, and sign off before development.
What you can expect: Wireframes, then high-fidelity designs for key pages, with revision rounds built in.
build
Development
Your approved designs become a working product. We build with semantic markup, responsive layouts, optimized images and structured data — not bolted on at the end, but part of how we work. You can preview progress on a staging link throughout.
What you can expect: A private staging site, regular progress updates, and working software you can click through.
qa
Testing
Before launch we test on real phones, tablets and desktops: navigation, forms, checkout flows, page speed, metadata, broken links and accessibility basics. Issues get fixed before your customers ever see them.
What you can expect: A QA checklist you can see, plus a pre-launch review call to walk through everything together.
ongoing
Launch & Support
We handle DNS, hosting, redirects and search-engine submission so launch day is calm. Afterwards, we stay available — maintenance plans cover updates, backups, security and small improvements, so your site keeps earning long after go-live.
What you can expect: Zero-drama launch, handover documentation or training, and optional ongoing care plans.
principles
Why the process works
You always know the status
Regular updates and a live staging link mean you never wonder what’s happening.
Launch is a beginning
Analytics, training and support are part of the plan — not an upsell after go-live.
faq
About working with us
A kickoff conversation, feedback at the design and preview stages, and content approval — a few focused hours across the project. We handle everything else.
Small refinements are part of the process. Bigger scope changes get discussed openly with their impact on timeline and cost before anything shifts.
A conversation about your goals, any brand assets you have, and access to existing accounts (domain, hosting) where relevant. We'll guide you through all of it.
You own everything — and you can hand the keys to our maintenance team, take it in-house, or anything in between. We're available either way.
free strategy session
Ready for step one?
Discovery starts with a free consultation. Bring an idea, a problem, or an existing website that isn’t pulling its weight.
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